LPU Distance Education Institute (lpuodl26) is an authorized admission partner for LPU Open and Distance Learning (ODL) programs, helping students pursue flexible, UGC-recognized undergraduate and postgraduate degrees. The institute provides expert counselling, admission guidance, and dedicated support throughout the enrollment process.
Establish a consistent and credible online presence.
Communicate LPU ODL programs and admission.
Reach prospective students and working professionals.
Build awareness around distance and online education.
Develop a sustainable content and campaign strategy.
The client’s initial efforts to build an Instagram presence lacked consistency and a clearly defined content strategy. Previous account management attempts also resulted in repeated restrictions, making it difficult to maintain a stable and credible online presence.
Without a professional social media and campaign strategy, the institute faced challenges in reaching prospective students, communicating its admission opportunities effectively, and generating a consistent flow of relevant enquiries during the admission season.
We implemented a structured social media strategy focused on building a stronger and more consistent social media presence and generating relevant student enquiries for the institute. From content creation and audience targeting to paid campaigns and performance analysis, each activity was planned to improve visibility, engagement, and student enquiries.
Developed a structured and audience-focused social media strategy to establish a consistent brand presence, strengthen account stability, and position the institute as a reliable destination for students exploring flexible LPU Open and Distance Learning opportunities.
Planned and developed educational, informative, promotional, and engagement-focused content, including Reels, posts, carousels, and admission-focused creatives. Content was designed to clearly communicate courses, benefits, eligibility, and admission opportunities.
Executed targeted Meta campaigns to reach relevant student audiences and generate awareness and admission enquiries. Different audience segments, creatives, messaging, and campaign approaches were tested to identify stronger-performing combinations and improve lead generation.
Regularly monitored content and campaign performance across reach, engagement, audience growth, and lead generation. Performance insights were used to refine content, targeting, creatives, and campaign strategies to improve overall results consistently.
The social media and paid campaign strategy helped LPU ODL Institute establish a more consistent digital presence, expand its reach among prospective students, and generate stronger interest in LPU ODL programs.
+48%
Reach Growth
Increased exposure among prospective students and working professionals.
+64%
Engagement Growth
Fostered student interest through informative admission-focused content.
80+
Followers Gained
Developed a relevant audience interested in flexible education.
200+
Leads / Enquiries
Generated admission enquiries through targeted student campaigns.
500+
Profile / Link Visits
Directed prospective students toward course and admission details.
20+
Leads per Day
Achieved more student leads through daily campaigns.