Punjab Overseas is an immigration consultancy specializing in Canada Minor Study Visa services, helping families explore educational opportunities in Canada and navigate the visa process for their children.
Build a strong, consistent social media presence.
Increase awareness of Canada Minor Study Visa services.
Reach relevant parents and families through targeted campaigns.
Grow the social media audience and improve engagement.
Generate relevant leads and client enquiries.
Punjab Overseas had virtually no established social media presence, with minimal activity and a limited audience across Instagram and Facebook. As a result, the brand had limited visibility among parents and families researching Canada Minor Study Visa opportunities.
Minimal activity on social media platforms.
Limited audience and brand visiblity.
Low engagement from target audience.
We analyzed the target audience to understand their concerns around Canada Minor Study Visas and developed content focused on education, awareness, and trust. We tested different formats, creatives, and messaging to identify audience preferences. We continuously optimized Meta campaigns through audience segmentation, A/B testing, and performance analysis to improve reach, engagement, and lead generation.
We analyzed the target audience to understand the questions, concerns, and interests of parents considering Canada Minor Study Visa options for their children.
We created and tested social posts, carousels, reels, stories, and campaign creatives to identify formats, visual, and messaging generated stronger audience responses.
We launched targeted campaigns across Facebook and Instagram to reach relevant audiences and generate enquiries for Canada Minor Study Visa services.
We continuously monitored campaign and content performance using key metrics such as reach, engagement, audience growth, and lead generation.
By combining audience-focused content, targeted Meta campaigns, creative testing, and continuous optimization, Punjab Overseas established a stronger social media presence and generated a consistent flow of leads for its Canada Minor Study Visa services.
75+
Client Enquiries
Turned social media interest into client conversations.
+52%
Reach
Expanded brand visibility across relevant target audiences.
+38%
Follower Growth
Strengthened the brand's presence across social media.
500+
Leads Generated
Converted audience interest into valuable client leads.
+68%
Engagement
Encouraged stronger audience interaction through creative content.